High ROI and ROT* acquisition and conversion
*Return on Time
For more than 20 years, Group PRM (Prospect Relationship Management) has helped marketers attract, convert and retain customers and clients. We beat the control. We make the most out of your selling time.
Why PRM?
CMO’s simply don’t have time to vet the overwhelming number of platforms and tools claiming to optimize your customer acquisition and conversion.
That’s where Group PRM (Prospect Relationship Management) adds value. For more than 20 years, we’ve curated and managed the best-performing lead gen and conversion solutions for our clients.
Group PRM works with clients and their agencies to:
- Define and refine your acquisition strategy and metrics
- Evaluate relevant solutions – matched to your needs
- Test to prove methods that will provide the best returns.
Customer Acquisition Planning
Cost-effective customer acquisition begins with understanding the value of a new customer or client: Evaluating Lifetime or Annual Customer Value and your ROI objectives, our Funnel Calculator builds real world Cost per Lead, Cost per Meeting, Cost per Sale targets.
Customer Acquisition Implementation & Optimization
Your custom acquisition plan will be built from PRM’s portfolio of vetted platforms and tools – to meet or beat your acquisition and conversion targets.
Our Investing Marketplace leverages the proprietary Zeeto platform to find qualified leads that match the criteria that determine value for your brand.
PRM’s Neuroscience research proves which acquisition media and messaging resonate best with each target segment.
We implement tests for you, provide analytics and recommend next steps – all on a “pay as you go” turnkey basis.
Conversion
A great prospect is a starting point, not a destination. Conversion of prospects to sales is the ultimate goal. PRM emphasizes ROI and Return on Time to optimize cost and resource allocation.
PRM provides a broad conversion portfolio, which we tailor to each client’s needs.
Gary Kreissman is Managing Director of Group PRM. As a customer acquisition entrepreneur and marketing strategist, Gary has founded, managed and advised a broad range of customer acquisition businesses targeting high end B2C as well as SMB.
On the corporate side, Gary was SVP of Lipper Inc., the mutual fund information provider. He was also CEO of ActDirect, the first database-driven couponing company. Gary has also held senior positions at ValPak, Remy Martin and Ogilvy & Mather.
Gary is a regular columnist for MediaPost’s “Performance Insider” and frequent speaker, focused on performance marketing and customer acquisition. His advisory board work includes Accident.com, SAM.ai, Steereo, Tempesta Media, Vestorly and The Lower East Side Tenement Museum. Gary has an MBA from Harvard Business School and a BA from the University of Michigan.
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To get in touch, please email us at info@groupprm.com or provide your information below.
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