Why PRM?
CMO’s simply don’t have time to vet the overwhelming number of platforms and tools claiming to optimize your customer acquisition and conversion.
That’s where Group PRM (Prospect Relationship Management) adds value. For more than 20 years, we’ve curated and managed the best-performing lead gen and conversion solutions for our clients.
Group PRM works with clients and their agencies to:
- Define and refine your acquisition strategy and metrics
- Evaluate relevant solutions – matched to your needs
- Test to prove methods that will provide the best returns.
Gary Kreissman is Managing Director of Group PRM. As a customer acquisition entrepreneur and marketing strategist, Gary has founded, managed and advised a broad range of customer acquisition businesses targeting high end B2C as well as SMB.
On the corporate side, Gary was SVP of Lipper Inc., the mutual fund information provider. He was also CEO of ActDirect, the first database-driven couponing company. Gary has also held senior positions at ValPak, Remy Martin and Ogilvy & Mather.
Gary is a regular columnist for MediaPost’s “Performance Insider” and frequent speaker, focused on performance marketing and customer acquisition. His advisory board work includes Accident.com, SAM.ai, Steereo, Tempesta Media, Vestorly and The Lower East Side Tenement Museum. Gary has an MBA from Harvard Business School and a BA from the University of Michigan.
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To get in touch, please email us at info@groupprm.com or provide your information below.
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